We help home improvement businesses turn cold traffic into booked consultations

Get Found By Locals Searching for What You Offer

We help home improvement businesses turn cold traffic into booked consultations

Get Found By Locals Searching for What You Offer

Is This You?

  • You’ve tried boosting posts, but nothing came of it.

  • You worked with another agency but got poor leads or no ROI.

  • You're relying on referrals and word of mouth but want predictable growth.

  • You're spending money without understanding what you're getting back.

We get it. Most contractors aren’t ad experts—and you shouldn’t have to be. That’s where we come in.

Our Solution

At InnoAdvertising, we don’t just run ads—we build predictable lead systems using social media that actually convert into booked jobs. Everything we do is based on real data and deep knowledge of your industry.

We Handle everything:
  • Audience Targeting

  • Scroll-Stopping Ad Creatives

  • Persuasive Ad Copy

  • A/B Testing & Optimization

  • CRM & Follow-Up Integration

  • Appointment Booking Systems

Our High-Impact Services

Strategy Call

We learn about your business, goals, and local market.

Campaign Buildout

We craft a custom campaign with proven ad formulas and compelling visuals.

Optimization

Your campaign goes live—and we optimize it weekly for performance.

Appointment Booking

Leads are sent directly to your inbox or CRM. Optionally, we follow up and book them into your calendar.

Why Work With Us?

We specialize in home improvement marketing.

No long-term contracts—month-to-month service.

Transparent reporting and dashboards.

Proven system for lead quality & appointment booking.

1-on-1 attention—no cookie-cutter service.

We continuously imporve results improving—not just maintain them.

testimonials

John doe

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

John doe

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

John doe

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

John doe

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

Have any Questions?

No hesitation, we can help you with a free Consultation

Illustration of technical SEO optimization, showing website structure, gears, speedometer, and search engine icons, representing site performance and crawlability improvements

Technical SEO

August 14, 20253 min read

Technical SEO

Technical SEO is like fine-tuning the inner workings of your website so that it functions well for both people and search engines. 

While on-page and off-page SEO deal with content and links, technical SEO focuses on making sure your site is easy for search engines to explore, understand, and include in their results. 

Even if your content and links are great, without good technical SEO, you might not get the results you want. So, let’s improve that.

The Importance of Technical SEO

Technical SEO matters because it affects how well your website works for both people and search engines. When your site is user-friendly, visitors are more likely to explore more pages and come back later.

A technically optimized website makes it easier for search engines to go through your site, find all your pages, and understand your content. This helps them rank your pages higher, bringing in more visitors to your site.

Regularly doing technical SEO for your website has several advantages:

Better Search Rankings

When you improve things like how fast your pages load, how well they work on mobile, and the way your website addresses are set up, search engines like Google are more likely to put your pages at the top of the search results.

Search engines really like websites that meet their technical standards and offer a fast and user-friendly experience. If a search engine can’t go through a page, that page won’t appear in the search results.

Easy Searching and Checking

In technical SEO, it’s important to make it simple for search engines to explore and organize your website’s content.When you improve the technical aspects and how well your website performs, you help search engines understand how your site is set up.This makes the searching and checking process smoother, leading to better visibility and higher rankings in search results.

Get More People from Google

When your website shows up higher in Google searches, more people will visit your site without you needing to pay for ads.

This means more people will see your site when they search, bringing in more visitors over time. And that’s a good thing for your business because it means more people learning about what you offer.

Better Website Visit

User experience is how people feel when they check out your website. If your website is well-optimized, it’s not just good for search engines; it’s also good for the people visiting. Things like quick page loading, a design that works well on different devices, and easy navigation all make visitors happy.

When the experience is good, people are more likely to stick around, read your stuff, and maybe even become customers.

But if it’s a bad experience, they might leave quickly, your bounce rates go up, and they might never come back. So, making your website work well is a win-win for search engines and the folks visiting your site.

In summary, technical SEO is a crucial part of your overall plan to make your website perform well on search engines.

Having a strong technical SEO base means your site is more likely to show up better on Google and other search engines. Plus, it makes things better for the people visiting your site.

From making your site load quickly and work well on mobiles to fixing broken links and organizing data properly, each part of technical SEO helps your website do its best.

When you’re working on your site and doing SEO stuff, remember that it takes time to see the good results. Just be patient; the good things that come from it are totally worth the effort. Cheers !

technical seowebsite optimizationseo site performancecrawlability and indexingmobile friendly website seoimprove site speed seosearch engine optimization technical
blog author image

Mohan Beckstrom

Mohan Beckstrom is the founder of InnoAdvertising, a performance-driven digital marketing agency helping home improvement businesses grow through paid advertising, SEO, and smart automation. He shares insights on lead generation, funnel building, and scaling service-based businesses online.

Back to Blog

Frequently Asked Questions

What does InnoAdvertising do?

We help home improvement businesses—like remodelers, roofers, landscapers, and kitchen contractors—generate qualified leads and booked appointments through paid advertising. Our proven systems are designed to deliver real results, not just clicks.

Who do you work with?

We specialize in working with small to mid-sized home improvement companies in the U.S. If you offer a service to homeowners (e.g., roofing, remodeling, landscaping), we can help you get more clients consistently.

What platforms do you advertise on?

We primarily use Facebook and Instagram Ads because they allow us to target homeowners very precisely. Depending on your goals, we may also use Google Ads or YouTube Ads to complement your campaigns.

How are leads handled after they come in?

We don’t just generate leads—we help turn them into appointments. All leads are routed to your CRM or our built-in system, where we help qualify, follow up, and book them into your calendar using automation or human appointment setters.

What makes you different from other marketing agencies?

We don’t believe in generic marketing. Everything we do is based on industry-specific systems built for the home improvement niche. You get transparent reporting, no fluff, and campaigns that are focused on ROI.

Do you offer contracts?

We work on a month-to-month basis. We believe in earning your business, not locking you into long-term contracts. That said, we recommend giving campaigns at least 60-90 days to gain traction and see full results.

How quickly can I expect results?

Most clients start seeing qualified leads within the first 1–2 weeks after launch. However, full ramp-up and optimization usually take 4–6 weeks for the best performance.

Do you provide a dashboard or reports?

Yes! Every client gets access to a real-time performance dashboard so you can track leads, appointments, and campaign ROI. You’ll also get regular check-ins and updates from our team.

How do we get started?

Simple. Book a free strategy call with our team. We’ll learn about your business, show you what’s working in your industry, and outline how we can help. If it’s a good fit, we’ll take it from there.

Can you help if I’ve tried ads before and they didn’t work?

Absolutely. Many of our clients came to us after running ads with little to no success. The difference is in the strategy, targeting, creative, and follow-up systems. We don’t just “run ads”—we build campaigns designed to convert leads into real business. If you’ve been burned before, we’ll show you exactly what went wrong and how we do it differently.

Copyright © 2025 by InnoAdvertising.com. All rights reserved.