THE BEST DIGITAL MARKETING AGENCY
About
INNOAdvertising
THE BEST DIGITAL MARKETING AGENCY
About
INNOAdvertising
GET TO KNOW US
The Perfect Reason For Choosing Brandcraft.
We aim to make things simple. Our vision is to streamline how Construction businesses attract their customers, making it easier and more effective. We're all about turning the complex digital world into a clear, straightforward path to success. With us, connecting with clients becomes a breeze.
Meet Our Founder
Mohan Beckstrom
Founder
Driven by results and obsessed with client success, Mohan Beckstrom is the founder behind InnoAdvertising—a performance marketing agency built to help home improvement businesses grow with clarity, confidence, and consistency.
With a background in digital strategy and a hands-on approach to building systems that actually work, Moe has helped dozens of contractors, remodelers, roofers, and service providers generate leads, close more jobs, and scale their operations without wasting time or ad spend.
At InnoAdvertising, Moe leads with transparency, testing, and tactical execution. Whether it’s designing a high-converting website, crafting scroll-stopping social ads, or implementing an AI appointment setter, his focus remains the same: helping good businesses grow through smart marketing and solid systems.
When he’s not optimizing funnels or helping clients book more jobs, you’ll find him deep in creative strategy—or solving problems before they become problems.
Efficient Systems
We don’t waste time—we build smart workflows that help you get results faster, with less manual effort on your end.
Data-Driven Strategy
Every campaign we run is backed by numbers. We analyze performance continuously to make informed decisions that grow your business.
Specialized Team
Our team knows the home improvement space inside and out—bringing industry experience, marketing expertise, and creative firepower to every project.
Have any Questions?
No hesitation, we can help you with a free Consultation
testimonials
See What Our Customers Have To Say
“An incredible service!"
"I was struggling to keep up with my marketing and website, but after partnering with InnoAdvertising, everything changed. They’ve become an invaluable part of my team, taking my business to new heights in ways I never expected.
InnoAdvertising has completely transformed the way I approach marketing. As a military contractor, I used to struggle with managing my website and advertising efforts—there just wasn’t enough time in the day. When I found InnoAdvertising back in May, it was a game changer. They didn’t just feel like a service provider; they genuinely became a part of my team. The peace of mind that comes from knowing they’re taking care of everything is invaluable.
I’ve worked with other marketing companies before, but with them, I always felt like just another number. It was clear that I only got a fraction of their attention. InnoAdvertising is different. They are proactive, always improving campaigns and strategies, and it’s evident they care about my success. Within the first week, any doubts I had were completely gone.
Initially, I was skeptical about using Facebook and Instagram for marketing. I didn’t think my client base was on those platforms. But after Mohan & Marko explained the massive potential of Facebook’s 2.9 billion users and the sophisticated targeting options available, I was convinced. And the results speak for themselves—InnoAdvertising is now generating tens of qualified leads for me every month. The difference in my customer base is night and day. I’ve gone from sending out one quote a week to ten, and that’s just incredible.
What surprised me the most was the volume and quality of leads they delivered. They don’t just pass on any lead—they qualify them first, which saves me time and boosts my results. Thanks to InnoAdvertising, I’ve been able to scale my business, improve my sales process, and grow my brand beyond what I thought possible. If I could go back, the first thing I’d tell my past self is to start working with InnoAdvertising sooner. It’s one of the best decisions I’ve ever made.
For anyone considering a marketing partner, I can’t recommend InnoAdvertising enough. They’ve put me on the map and have taken my business to the next level.”
Daniel Goetsch
Founder of TriWich
testimonials
Julia Koehlers
They built my entire website from scratch—and it turned out way better than I expected. The design is clean, modern, and built to convert. The whole process was super smooth from start to finish. They really listened to what I needed, offered great suggestions, and delivered fast. My new site not only looks professional, but it’s also getting compliments from my clients—and more importantly, bringing in real leads. Couldn’t be happier with the results or the service!
Sean Kellenbarger
Mohan and the entire Innovative Advertising team has been great to work with. They integrated into our process quickly and have learned our business well. They have exceeded expectations and delivered on promises. The technology is easy to use and well managed. Highly recommend their services. Their expertise allows me to focus on my business and trust the results.
Jacob K.
The funnel and AI follow-up system they built made a huge difference for us. We don’t have to chase leads anymore—everything’s automated, well-structured, and runs smoothly. It’s not just about convenience either; our conversion rate has improved significantly. They understood our needs, tailored everything to fit our business, and delivered on time. Communication was easy, and they were quick to solve any issues. It’s been a game-changer for how we operate and scale.
Freddy Johnston
Before working with InnoAdvertising, my website was basically a low-quality billboard—pretty much useless. Now, it looks amazing, integrates perfectly with my CRM, and actually drives real results. Mohan and the team were incredibly helpful throughout the process. Their support is top-notch—quick to respond, solution-focused, and everything I needed was handled fast. I’m finally getting value from my website.
Paul Apple
They took care of everything—website design, development, hosting, and even ongoing maintenance. What I appreciated most was how hands-off the process felt for me. They anticipated our needs, integrated everything seamlessly, and delivered a site that not only looks great but functions flawlessly with our systems. The experience gave me complete peace of mind, and now I trust them with all our digital needs. It’s rare to find a team this dependable and detail-oriented.
Ademar Paut
I loved the entire campaign—from the ad creatives to the backend tech that powered it all. Everything felt modern, efficient, and tailored to our brand. They took the time to really understand our goals, and their execution was spot on. The communication was smooth, and their support team was always there when I had questions. Every part of the process felt easy and professional. Their support was excellent, and I’d recommend them 100% to anyone looking to grow their business online.
SEO Audit
SEO Audit
An SEO audit is like checking up on your website to see if it’s doing well on search engines like Google. It’s a bit like getting an oil change for your car, where you make sure everything is working smoothly.
During an SEO audit, you look at different parts of your website, such as how Google Adwords and Analytics are set up, the words on your site, any issues with your content, how people engage with you on social media, and how other websites link to yours.
Doing these audits regularly is important. It helps your website perform better in search results. The audit looks at the technical stuff, how other websites link to yours, and what’s on your pages to make sure everything works well, attracts visitors, and is easy to use.
How to do an SEO Audit?
1. Crawl your website
If you’ve made a bunch of updates to your website, ask search engines to “crawl” it. Crawling means they take a full snapshot of everything on your site, so when people search, they get directed to your latest content. If your site has changed a lot but search engines haven’t taken a new snapshot, people might not see your recent updates.
You can use SEO audit tools to crawl your site for you. It’s like a shortcut that saves time. Just enter your website’s URL, and the tool will go through your site, checking it like search engines do. After it’s done, the tool gives you a report showing different parts of your site.
This helps you find problems like repeated content, missing links, not enough words in your content, or too many redirects. These things can affect how well your site does on search engines. Once you know what’s wrong, you can make changes to fix it.
2. Check Search Engines for Indexing Problems
Besides using an SEO tool, you can also look for your website by typing in your main keywords. Count how many of your web pages show up in the search results and see if they’re near the top. This gives you an idea of how well your website is doing and if it’s showing up correctly.
When you search for your main website address, you can see how many pages are listed on search engines. If you can’t find a specific page, try searching for its exact web address.
If it doesn’t show up, there might be an issue with your site’s meta robots tag. This tag tells search engines how to handle your page for listing. If it’s broken or not used correctly, search engines might not list your page.
3. Check If Your Website Shows Up First
When you’re working on your SEO plan, remember that you’re not the only one making changes.
Your competitors are doing things too. Search engine rankings compare how well websites are doing in a specific industry. You can’t be sure your site will rank high for all your keywords, but following best practices helps.
Use your main words to search for your website and see where it shows up. Your goal is to get on the first page of the search results. If your site is on later pages, fewer people are likely to click on it.
Being on the first page means more people see your website, bringing in new visitors and customers.
4. Check Your Website's Stuff
Doing an on-page SEO check helps you see if your website is set up and working well. This means looking at all your website’s content and the behind-the-scenes code. When your site is optimized, it provides the info search engines need to understand and list your site correctly.
Your content should also be what users want to see, making them interested and helping search engines see your page as an authoritative one. This involves smartly using important keywords in your high-quality content on pages and posts.
Even though keywords aren’t as important as before, they still matter in SEO. What’s more crucial now is how relevant your content is to what users are searching for. So, not only should you place keywords smartly, but the stuff around those keywords should also be interesting, easy to read, and helpful for readers.
Checking your on-page SEO also ensures your website runs smoothly. This means providing a great user experience. Make sure your site is easy to navigate and loads fast. If you have ads on your site, make sure they don’t mess with how your site works, or you might lose more than you gain from the ads. Also, test your site on phones and other mobile devices. If it’s not as easy to use on a mobile device as it is on a computer, you need to make some big changes.
5. Watch Out for Same Stuff on Your Website
Having the same content in more than one place can hurt your SEO. If search engines see that your site has content similar to another site, they might penalize you.
It’s crucial to make sure your content is original for it to be trustworthy and relevant. Sometimes, companies don’t realize they have duplicate content, so it’s essential to check your whole website. If you find any duplicates, either get rid of them or change them up.
Duplication doesn’t just mean copying from other websites. If search engines find the same content on different pages of your own site, it looks like you’re trying to fill up your site without offering real information.
Avoid just copying or repeating stuff to fill space. Instead, spend time creating original and interesting content across your website. This way, search engines will notice your efforts and rank your site higher in search results.
How often do you conduct an SEO Audit?
How often you should do an SEO audit depends on the size of your website and how much it changes. If your website is big and you make a lot of updates, it’s good to do an audit more often, like every month or every three months. For a smaller website, once every six months or even once a year might be enough.
If you’ve made major changes to your site, like adding an SSL certification, it’s smart to do an SEO audit to check that everything is working as it should.
But if your website is brand new, doing an audit might not be very useful. You could check to make sure the technical stuff is set up right, but you probably won’t have enough data for a full SEO audit at that point.
Performing an SEO audit is quite technical and complicated. It may not sound like the most exciting activity in the world if you are not a person who is very enthusiastic about technology, but it can actually boost your site’s performance and revenue in ways that you may never imagine if done correctly.
Frequently Asked Questions
What does InnoAdvertising do?
We help home improvement businesses—like remodelers, roofers, landscapers, and kitchen contractors—generate qualified leads and booked appointments through paid advertising. Our proven systems are designed to deliver real results, not just clicks.
Who do you work with?
We specialize in working with small to mid-sized home improvement companies in the U.S. If you offer a service to homeowners (e.g., roofing, remodeling, landscaping), we can help you get more clients consistently.
What platforms do you advertise on?
We primarily use Facebook and Instagram Ads because they allow us to target homeowners very precisely. Depending on your goals, we may also use Google Ads or YouTube Ads to complement your campaigns.
How are leads handled after they come in?
We don’t just generate leads—we help turn them into appointments. All leads are routed to your CRM or our built-in system, where we help qualify, follow up, and book them into your calendar using automation or human appointment setters.
What makes you different from other marketing agencies?
We don’t believe in generic marketing. Everything we do is based on industry-specific systems built for the home improvement niche. You get transparent reporting, no fluff, and campaigns that are focused on ROI.
Do you offer contracts?
We work on a month-to-month basis. We believe in earning your business, not locking you into long-term contracts. That said, we recommend giving campaigns at least 60-90 days to gain traction and see full results.
How quickly can I expect results?
Most clients start seeing qualified leads within the first 1–2 weeks after launch. However, full ramp-up and optimization usually take 4–6 weeks for the best performance.
Do you provide a dashboard or reports?
Yes! Every client gets access to a real-time performance dashboard so you can track leads, appointments, and campaign ROI. You’ll also get regular check-ins and updates from our team.
How do we get started?
Simple. Book a free strategy call with our team. We’ll learn about your business, show you what’s working in your industry, and outline how we can help. If it’s a good fit, we’ll take it from there.
Can you help if I’ve tried ads before and they didn’t work?
Absolutely. Many of our clients came to us after running ads with little to no success. The difference is in the strategy, targeting, creative, and follow-up systems. We don’t just “run ads”—we build campaigns designed to convert leads into real business. If you’ve been burned before, we’ll show you exactly what went wrong and how we do it differently.
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