How to develop your International SEO
International SEO is all about making your website or blog appealing to search engines in specific countries or languages. Think of it as giving your SEO a global twist. Instead of focusing on getting traffic from just your city, state, or country, you’re now optimizing for various countries and languages.
Why is International SEO Important
Imagine you’re in Mexico, and your business is doing great both in person and online. Suddenly, you notice people visiting your website from Colombia, Spain, Argentina, and more. They all speak the same language – Spanish!
Now, you might think about offering the same content to all these countries, trying to conquer each market. But hold on, it’s not that simple. Success isn’t just about being ambitious.
This is where international SEO comes in. It’s not just about telling search engines the languages and regions you want. It’s also about setting up your website in a way that sends the right signals to search engines, making sure you can reach the countries you’re interested in.
But here’s the thing, what works for one business might not work for another. It depends on your type of business, your resources, your customers, and their needs.
International SEO can be a bit tricky, but that’s why we’re talking about it – to help you find the best paths for your success. Keep reading, and I promise, by the end , you will be ready!
Principles of International SEO
Let’s break down the essential principles of international SEO. These are the fundamental aspects you shouldn’t miss if you’re aiming to connect with new countries online:
1. Original and quality content across countries
Creating good and unique content is super important, no matter where in the world you are. This basic rule of SEO doesn’t change with international SEO.
Here’s the deal: if you already know what kind of content your local audience likes, that’s a great start. You can also use tools like Google Trends to see what topics are trending and important to cover. Check out what your competition is doing too, and find where they might be lacking or where you can shine.
Now, think about doing this quality content search in multiple countries. That’s the magic of international SEO – more countries mean more analysis, more things to compare, and more info to mix and match for awesome content.
2. Mobile-Friendly Website
Here’s a big deal – making your content and website work great on mobile devices. It’s a trend that’s super important for people searching and browsing online.
Just like in regular SEO, Google really likes content that’s friendly for mobile users. So, if you want your website to do well, it has to look good and work smoothly on phones and tablets. It’s all about giving people a good experience, no matter what device they’re using.
3. Special One – Hrefland attribute
Let’s talk about something that makes international SEO special – the Hreflang attribute.
Hreflang is like a little helper that tells Google which version of your content should be shown to visitors based on their language and where they are in the world. It’s like a guide that makes sure people see the right page when they visit your website.
To use this tag, you can follow a tutorial provided by Google. It’s a bit like giving your website a map so it can lead visitors to the right spot automatically. Pretty handy, right?
4. Measure your results
Just like in any Digital Marketing plan or SEO strategy, keeping a close watch on your results is super important.
In international SEO, it’s like being a detective – you’ve got to keep an eye on everything. Anything happening in your country or elsewhere can impact how well your strategy is working.
Whether you want to stick with what’s working, make things better, or try something new, you can’t skip this step.